Selected work.

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The myth of the “perfect output”. Generative AI is an extraordinary tool to process information and break the blank-page barrier. But it lacks three elements that define the success of a digital product in demanding markets, such as the Nordic tech sector: Ethical sensitivity and bias mitigation. AI models are trained on historical data that carries cultural, gender, and social biases. Without linguistic and ethical auditing, AI simply automates and amplifies those prejudices. Linguistic UX. A bot or an interface that speaks like a generic instruction manual destroys positive friction with the user. Language is the architecture of interaction; if it sounds artificial or rigid, user trust collapses. (…)